Good enough to be an Archer: The core Archer team

John Ingham – Director

Digital Enabler – Formerly Content Director of O2 where he introduced the mobile Web to the UK, John is always ahead of the digital curve to future-proof business strategies. His specialty is digital enablement based on a solid business case.
John has created award winning web and mobile sites and been a keynote speaker on digital enablement and future market directions at conferences and summits in London, Atlanta, Los Angeles, Amsterdam, Barcelona, Johannesburg and New Orleans.

Amongst other achievements, John designed and deployed a film and music download service in Saudi Arabia, and advised Simon Cowell how to commercialise his TV properties online. He is a student of disruptive innovation and how quickly it can decimate major industries. Australian born and resident in London, John has also lived and worked in the USA and Japan.

Little known facts:

Our Digital Enabler was formerly a much-followed music journalist,  managed a Japanese Rock Band, speaks Japanese (albeit being a bit out of practice), and has just published his first book  that chronicles an amazing music era. You can read about it here:Spirit of 76

Paquita Lamacraft – Catalyst

Catalyst – Paquita was formerly European COO of a fast growth European software company, Cultural Strategy Manager to the fastest growing city in Europe, a Regional Director for Economic Development and in Germany was part of a five person Rapid Growth Team with Hewlett Packard. In this role she led global IT infrastructure projects and also developed the Go To Market Stategy for the department.

From experience in both public & private sectors she effectively designs winning project proposals and restructuring.

Working with industry leaders Paquita developed sector strategies for petrochemical; biotechnology; transportation, logistics and shipping; ITC; creative industries; plantation forestry; organics; dairy; food and tourism. She is known for creative approaches to restructuring and new business development and for inspiring those with whom she works. A native Australian recently returned to England after living in Germany, Paquita has also lived and worked in Canada, England and the USA, with project experience in the United Arab Emirates, Doha, France, Indonesia, Italy, and Finland.

Little known facts:

Paquita is a traveller who delights in capturing the character of a place, as seen on her website
is a popular public speaker, has had her own drive-time radio show, worked in a Forensic Pathology Office, been a rally driver, and organised a visit by Her Majesty, Queen Elizabeth, & Prince Philip.

Paquita's book 'Shrapnel Free Explosive Growth' gives leaders of fast growing business a self-guided path to developing a flexibe supoporting infrastructure and strategic ways to enhance market reputation.  Her book 'The Cuban Approach', tells a fascinating tale of one month with no plan on the less-visited roads of Cuba. 'The Cuban Approach' is a way of letting go of the past and living each day to its fullest.

Paul Nash - Logistics Magician

Logistics magician – Paul is an Englishman who has a long history of simplifying complex IT structures. His IT solutions are business-needs based and were significant contributors to the success of a well-known food UK food manufacturer from startup to sale, including rapid and effective RFID-based logistics and market distribution of product to UK supermarket giants Tesco and Marks & Spencer. His previous airline experience saw him responsible for global system load in Los Angeles and for all IT emergency response structures. He is an expert in Linux technologies, an early specialist in RFID technologies and market distribution, and can design low cost, effective infrastructure support for emerging businesses, as well as re-thinking new directions for established ones.

Little known facts:

 Paul is fascinated with physics and astronomy, and is a bit of a polymath and repository of fascinating trivia - causing listeners to later look at the world with increased fascination. He follows "the Good Life" with his family on their own acre of Sussex, England.