Project Examples

THE TASK.

• Develop a strategy for competitive firms in the same sector of packaged food to establish a collaborative market expansion plan.
  

THE STRATEGY.

• Identify unique specialty of each company and its penetration level in the market, its particular strengths, and its tangible assets that aid its production and delivery.
• Map all of the above to plot the combined unique selling proposition, identify gaps, analyse competitive claims and draw roadmap for widening market penetration and stamping locality strengths into the offering.
  

THE RESULT.

• Collaboration partners shared all market insights with their formerly competitive colleagues, clearly showing that each had a specific niche within the overall market - but also identifying crical gaps that once filled would add significant impact to the overall offering and that of each individual company.
• Developed new stakeholder supply chain relationships to fill gaps.
• Prepared a successful market campaign that more than doubled the cluster's overall turnover.
  

THE TASK.

• Develop and execute successful market entry strategy for continental Europe and Singapore

THE STRATEGY.

• Analyse the existing core business strengths
• Identify relevant unmet market opportunities in target geographies
• Identify and engage potential collaborators and patrners in target geographies
• Establish high impact market entry with short term significant wins
• Map pathways to longer term relationships and new business
  

THE RESULTS.

Collaboration with three new business partners led to strategic allioance developing for each business significant returns in first 18 months of operation.

The task.

• Develop an objective framework to bring IP to market.
• Develop a curriculum for the next generation of engineers.

The Strategy.

• Establish a collaboration platform between Purdue and Fraunhofer Institute, Germany.

The Results.

Operational and forming basis of new Agile Strategy Lab

The task

• Widen to a global market a U.S. tested strategy methodology that gives demonstrable ROI on public funding investments and streamlines strategic business restructuring.

The Strategy.

• Attract and engage thought-leader institutes to promote the methodology and deliver Certification courses.

The Results.

• Engagement with universities and institutes in Germany, UK and Australia.
• With Fraunhofer Institute, jointly developed Certification course.
• Expansion in Europe & Australasia
• Successful documentation of the Stategic Doing methodology in the best selling book of the same name and development of the Strategic Doing global network
  

The task

• Develop new markets in continental Europe and the UK for the product range.
  

The Strategy.

• Prepare a detailed market analysis mapping most revenue productive avenues to new geographies and the most advantageous possible collaborators.
  
• Agree forward roadmap and engage collaborative partners.
  
• Establish robust documentation of medical testing and endorsements for the medical range and present in marketable format.
• Create investor presentation for South-East Asian investment partner.
  

The Results.

• Engagement of collaborators confirmed and new profitable international markets established, returning 12% more than projected sales in first year despite Covid-19 global realities.
• Investor committed second tranche funding.
  

The task

• Working from established prototype of Data Warehousing Management system allowing clear vision of brand impact by various metrics including country, demographic group, etc., to develop the forward business strategy for expanding market sales of the AI backed software offering.
• Prepare investor demonstrations and documentation.
  

The Strategy.

• Document specifications and future points of inter-connection for other analystical software to expand the system.
• Create management dashboards and prototype demonstrations per industry sector.
• Identify key target clients in the USA and continental Europe.
• Build investor proposal.
  

The Results.

• Currently refining demonstration of user methodology and dashboard oversight using data provided by potential client after successful first demonstrations of 'demo data'.
  
•  Two major clients in discussion of use for specific purposes of market analysis.

The task

• Request by a European government to develop a Hollywood-based film project linked from the outset to carefully constructed tourism initiatives.

The Strategy.

• Make a film that creates “fan travel” to locations used in production.
• Develop models for the Tourism Board to maximise marketing strategies.
• Develop initiatives with the private leisure industry to increase business from the longer stay, higher spend (FIT) market segment.

The Results.

• New collaborative initiatives between public and private sector interest groups
  
• Tourism models developed and new sources of funding identified and enabled.
• Post-Covid consultancy to develop digital/physical offerings to develop armchair travel experiences to bond users so when they enxt travel they have a relationship with the destination.
  

The task

• In response to Faculty funding reductions and market changes, to recommend new commercial models based on existing core competencies.

The Strategy.

• Create a new commercial model that is responsive to disruptive changes in the way education is being delivered.

The Results.

• New business structures in place and proved successful as a base for the suddenn move to virtual delivery.
  

The task

• Mergers and Acquisitions: Realign management structures to accommodate newly acquired businesses.
• Design high penetration market entry into continental Europe.

The Strategy.

• Analyse the current suitability of organisational structures of the newly acquired business and develop more responsive joint supporting structures.
• Use existing niche sector credibility as market entry point for new market.
• Establish change management program to ensure effective implementation.
  

The Results.

• New organisational and management structures successfully in place.
• Successful market entry established a firm and growing foothold in competitive market .

The task

• Draft the Business Plan for regional expansion within a dealership network.

The Strategy.

• Identify the fastest and most profitable route to market expansion.
• Qualify the proposal with both dealer and company representatives.

The Results.

• Plan approved, funded and expansion undertaken within 2 months of engagement.