Most businesses cannot say who their best client is. Not their largest — their best. This workbook is how you find out, using nothing but the records you already have.
A short allotment of time, your invoices from the last three to five years, and a pen. You will end up with a description of the client you actually want, built from what has already happened in your business rather than from what anyone assumed.
No market data. No research. Nothing you do not already own.
Tell us where to send it, and it arrives by email.