Collaborators

Purdue University, USA


The task.

  • Develop an objective framework to bring IP to market.
  • Develop a curriculum for the next generation of engineers.


The Strategy.

  • Establish a collaboration platform between Purdue and Fraunhofer Institute, Germany.


The Results.

  • Proof of Concept in planning stage using Fraunhofer-developed software.
  • New curricula in draft stages.

Purdue Center for Regional Development, USA


The task

  • Widen to a global market a U.S. tested strategy methodology that gives demonstrable ROI on public funding investments and streamlines strategic business restructuring.


The Strategy.

  • Attract and engage thought-leader institutes to promote the methodology and deliver Certification courses.


The Results.

  • Engagement with universities and institutes in Germany, UK and Australia.
  • Fraunhofer Institute jointly developed Certification course.
  • Plan for expansion in Europe & Australasia

Medical Diagnostic Equipment


The task

  • Expand the developing market for a new medical diagnostic system.


The Strategy.

  • Introduce influencer in neurology profession and funding partners
  • Identify and provide mitigation strategies for blockers of changed methodology - track existing reward system that maintains  poor practice and recommend alternatives
  • Develop new  Business Plan and identify and engage partner for Case Study pilot program.


The Results.

  • Case Study proven successful - second tranch of funding secured.

Music Industry Marketing Analytics


The task

  • Develop from concept to market a system to precisely track uptake by target music audiences  


The Strategy.

  • Agree detailed specifications and identify leading software developers to build the system
  • Develop prototype and example Case Studies,establish market need with key influencers, and introduce funders .


The Results.

  • Initial Product established, demonstrated successfully, market influencers positive and second tranche funders in final discussion

Film Tourism


The task

  • Request by a European government to develop a Hollywood-based film project linked from the outset to carefully constructed tourism initiatives.


The Strategy.

  • Make a film that creates “fan travel” to locations used in production.
  • Develop models for the Tourism Board to maximise marketing strategies.
  • Develop initiatives with the private leisure industry to increase business from the longer stay, higher spend (FIT) market segment.


The Results.

  • New collaborative initiatives between public and private sector interest groups
  • Tourism models developed and new sources of funding identified and enabled.

European Higher Education Faculty


The task

  • In response to Faculty funding reductions and market changes, to recommend new commercial models based on existing core competencies.


The Strategy.

  • Create a new commercial model that is responsive to disruptive changes in the way education is being delivered.


The Results.

  • New business structures in place.

UK Technical Services Company


The task

  • Mergers and Acquisitions: Realign management structures to accommodate newly acquired businesses.
  • Design high penetration market entry into continental Europe.


The Strategy.

  • Analyse the current suitability of organisational structures for preacquisition business and develop more responsive structures.
  • Use existing niche sector credibility as market entry point for new market.


The Results.

 

  • New organisational and management structures successfully in place.
  • Successful market entry established a firm and growing foothold in competitive market .

Australian IT Service Company


The task

  • Draft the Business Plan for regional expansion within a dealership network.


The Strategy.

  • Identify the fastest and most profitable route to market expansion.
  • Qualify the proposal with both dealer and company representatives.


The Results.

  • Plan approved, funded and expansion undertaken within 2 months of engagement.